Apollo.io vs Clay
Apollo owns its contact database and sequencer. Clay enriches from dozens of sources and writes the message — but you supply the sending tool.
Apollo.io
Free plan
Pick Apollo.io if…
You want database, enrichment and sending in one subscription.
Clay
Free plan
Pick Clay if…
Your list needs deep enrichment and personalised research per contact.
Side by side
| Apollo.io | Clay | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Category | Marketing & SEO | Marketing & SEO |
| Best known for | Contact database plus sequencing for outbound sales. | Enriches lead lists from dozens of sources, then writes the outreach. |
| Tags | outbound, leads, sales | outbound, enrichment, sales |
Comparisons are editorial and can't be bought. Pricing models change — check both vendors before deciding. Some links earn a commission; see the disclosure.