Semrush alternatives
10 tools that do a similar job to Semrush in marketing & seo.
Alternatives listed
10
Free options
1
Open source
None
Free picks: Answer Socrates.
The alternatives
Ahrefs
Paid
Backlink and keyword research with AI-assisted content tooling.
Clearscope
Paid
Content grading against the top-ranking pages for a term.
Frase
Paid
Builds content briefs from what already ranks for a keyword.
Mangools
Paid
Keyword and SERP research that a solo blogger can afford.
Scalenut
Paid
Keyword planning through to draft in one workflow.
Surfer SEO
Paid
On-page optimisation scoring against what's already ranking.
Writesonic
Free plan
SEO article writing with built-in keyword and SERP data.
AdCreative.ai
Paid
Generates ad creative variants and scores them before you spend.
Answer Socrates
Free
Surfaces the questions people actually search in your niche.
Apollo.io
Free plan
Contact database plus sequencing for outbound sales.
Side by side
| Tool | Pricing | What it's for |
|---|---|---|
| Semrush (current) | Paid | SEO, ads and competitor intelligence in one suite. |
| Ahrefs | Paid | Backlink and keyword research with AI-assisted content tooling. |
| Clearscope | Paid | Content grading against the top-ranking pages for a term. |
| Frase | Paid | Builds content briefs from what already ranks for a keyword. |
| Mangools | Paid | Keyword and SERP research that a solo blogger can afford. |
| Scalenut | Paid | Keyword planning through to draft in one workflow. |
| Surfer SEO | Paid | On-page optimisation scoring against what's already ranking. |
| Writesonic | Free plan | SEO article writing with built-in keyword and SERP data. |
| AdCreative.ai | Paid | Generates ad creative variants and scores them before you spend. |
| Answer Socrates | Free | Surfaces the questions people actually search in your niche. |
| Apollo.io | Free plan | Contact database plus sequencing for outbound sales. |
Head to head
Alternatives are matched on category and shared tags, then checked by a person. Ordering isn't for sale. Confirm pricing on each vendor's site — see the disclosure.